Do you want Red Red hair?

If you've ever tried to dye your hair red you'll know that it never comes out like the box. Many "Red" hair dyes will turn it darker than dark and fade to off brown before you know it. The answer? Dump the developer. Not all of it silly, but some. If you want to get a color close to the box color then dump out 25% or close to that. Now if you want vibrant red then dump out 50%. I'm only talking about the developer, which is what adds darkness to hair dyes. Any form of color creme is your friend.